Bedroom TV is a UGC channel on Sky where viewers can make their own pop videos to popular tracks... this clip works because of its simplicity and inventiveness (and the complexity of doing this all in one take!)
A quick overview of User Interface and some of the different functionalities, menus and services on KPN's IPTV service in the Netherlands. PayMeida tracks the user experiences of IPTV, Cable and Satellite platforms around the world, reviewing their menus, EPG, interactive and cross-platform services. For more information http://www.paymedia. co.uk
This short clip shows the content and services on BSkyB's games portal Sky Gamestar. In this clip we're showing how content is navigated and the range of games on the service. Sky's set-top-boxes run OpenTV Middleware.
Promo to launch BSkyB's HDTV service in the UK. Freeform graphics and sound effects create a sense of anticipation for improvements in quality that can't be communicated via a conventional TV. For more examples of Pay TV marketing, visit www.paymedia.co.uk
This promo ran across the BBC during Christmas 2005 promoting the 6 BBC channels available by converting to Freeview.(Digital Terrestrial TV) The advert drew complaints from viewers because of the imagery of floating heads in a landscape and was taken off air. For more examples of Pay TV and Digital TV marketing, visit www.paymedia.co.uk
This is one of a series of TV adverts for the Italian IPTV and high speed internet provider Fastweb. This example is taken from October 2006. For more examples of IPTV and Pay TV marketing, visit www.paymedia.co.uk
Here is a clip showing the user interface for Cartoon Network's on-demand service on Homechoice, a London-based IPTV network. For more information on this and other VOD and IPTV deployments visit www.paymedia.co.uk
This advert currently running in France showcases the HDTV service of TPS, one of France's 2 satellite TV networks. The challenge with HD is how to illustrate the improvement in quality to viewers watching via standard TV sets, but this campaign engages the audience with compelling imagery of various eyes which tell a variety of emotions, and with it, content genres.
The Goverment's Digital Switchover campaign isn't as compelling or entertaining as we had hoped, despite the participation of Matt Lucas in voiceovers in some of the campaigns. This example is from early November 2006.
Two promos. One introducing Foxtel's forthcoming HD service and the other showcasing the Remote Record feature that allows viewers to program their Foxtel IQ PVR from the internet.
BT Vision's camapign for the new Premiership season - offering 288 matches (some live, some delayed) for £12 per month in partnership with Setanta Sports. For more Pay TV Marketing examples, visit http://www.paymedia. co.uk
Digital UK is helping the UK transition from Analogue to Digital TV by 2012 with a managed switchover schedule and regional and national advertising across print and TV.
