Video duration: 420 seconds
Global video hits: 18269
If you have a non-ecommerce site, you may be missing important insights by focusing exclusively on averages. Avinash illustrates specific metrics you can use to go beyond averages to get a true picture of what is happening on your site.
http://www.google .com/analytics/conve rsionuniversity.html
Video duration: 499 seconds
Global video hits: 1796
In this interview at eMetrics, Avinash Kaushik encourages us to rethink search. Instead of keywords, think instead in terms of 'long tail' keyphrases that are used infrequently, but represent qualified, motivated customers. His initial advice is to use SEO or organic search for brand and 'head' terms, and to exploit paid search for 'long tail' terms. SEO should be seen as a long-term strategy.
Video duration: 285 seconds
Global video hits: 22022
If you could only choose one metric to look at, Bounce Rate might be your best choice. Learn why in this entertaining and informative segment from Avinash Kaushik.
http://www.google .com/analytics/conve rsionuniversity.html
I had lunch with Avinash Kaushik at the GooglePlex on 8/21/08 - don't have him on film, just my going and coming back from the Plex plus my overall impressions. Google didn't want me to film inside the building.
![mithun\](http://img.youtube.com/vi/4z7qvn_dKqg/2.jpg "mithun\")
